Habituated Non-Response

It started as a bid for time. Darn those big decisions.

Then it became a desire to ignore the squeaky wheel. Darn those people who don’t agree with you!

Then it became a habit.


An email in the in-box.

A phone-call in the in-box.

But now the good stuff is passing you by.

I know, the leadership books and the entrepreneurial books are telling you to focus on your “best” customers then you will make more money.

But, what will that mean

when non-response becomes your habit?

Here’s what it will mean:















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